Mills Custom Homes

Brand Strategy | Website | Marketing

The Relationship

After 19 years in the homebuilding business, Lindsey and Ryan decided to give their entire company a facelift. It was time for a new name, new logo, new website – the works. Lindsey was referred to Dotcom Design through a friend, so she reached out and started walking our team through their vision and growth goals, as well as the worries they had about rebranding a small company that’s been in business for almost two decades.

Mills Custom Homes

The Solution

Our team dealt with the branding first. The logo, color palette, and messaging needed to be overhauled. Lindsey and Ryan wanted something that balanced the rugged construction side of the business with the design aspect that they were trying to shine a spotlight on. We provided a number of great options while staying open to the clients’ feedback. From there we crafted all new messaging – tagline, web copy, service descriptions, calls to action. We designed and developed a beautiful new website, overhauled their social media, and got them in front of potential new customers on Google & Bing.

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Since we launched our brand has gotten more attention than ever before. We are constantly getting compliments on our logo, website, and digital marketing.

Lindsey Mills

Mills Custom Homes

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The Results

Since the rebrand and the new website launch, Mills Custom Homes has gotten more attention than ever before. In Q1 of this year, they had eight times more unique visitors than in Q4 of 2019, and their lead conversion rate was six times higher! Mere months after the relaunch, Lindsey and Ryan already find themselves close to hitting their yearly goals!

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Beginning at $3,000 and $99/mo

We want businesses everywhere to succeed online, and we offer pricing options to help companies of any size. Our packages range from simple yet attractive to high end & custom, always including lots of options to choose from and tailored for your business. We take care of hosting, security, and daily backups.

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