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branding branding

Brand Strategy

Define what your company stands for, the promises you’ll make to your customers, and the personality you want to convey based on your target audience.

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It’s part of a tailored online strategy that gets results. We pair world-class creativity with thoughtful planning that moves customers.

branding branding


Our blueprint provides optimized design and compelling content that will get your business in front of customers who are ready to buy.


Online Marketing Waterloo | Online Advertising Waterloo


A strategic online marketing plan is the most important element of your marketing initiative.

Online marketing and online advertising can be one of the most successful and lucrative business strategies that a business can employ. When it comes to getting your company name out there and in front of thousands of people, few tactics are as effective as online marketing. Waterloo business owners have been utilizing Dotcom Design in order to gain more exposure on the web, increasing their web traffic, and then gaining new clients. For those interested in this lucrative business strategy, Dotcom Design can be one of the best places to start for all of your needs in online marketing and online advertising. Waterloo business owners have turned to us for many years to help with their online marketing needs.


Few things speak louder than numbers, and the amount of success that businesses have had with online marketing has been outstanding. For those interested in online marketing, Waterloo companies always recommend Dotcom Design for their inclusive and comprehensive online marketing and online advertising services. Here are just a few statistics that can make this service appear that much more lucrative.

  • In 2015, approximately 71% of companies had intentions to increase their budget to include more online marketing in order to expand their customer reach and gain new attention on the web.
  • 78% of companies have chosen to take on a specific social media team in order to ensure that their customers get fresh, new content frequently and can become more educated about the services that their company offers.
  • Only 50 percent of companies are utilizing online marketing correctly. This is why it is crucial to hire a company, such as Dotcom Design, who are experts in online marketing. Waterloo companies have seen major growth with the use of proper online marketing.

It’s hard to ignore these kinds of numbers, and as a business owner who knows the importance of online marketing, it’s an easy choice to hire Dotcom Design for all of your online marketing and online advertising. Waterloo business soar and succeed when online marketing is done correctly.


PPC (Pay-Per-Click) / Search Engine Marketing

This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?

SEO (Search Engine Optimization)

Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.

Display Ads

Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.


Dotcom Design isn’t just a web design company. We are a strategic marketing company whose primary goal is to help you grow and flourish as a company. With years of experience in web design and online marketing, Waterloo businesses can see their successes grow by leaps and bounds. Are you still on the fence about the importance of online marketing? Waterloo business owners are encouraged to give us a call here at Dotcom Design and learn more about the services we offer and how they can benefit your company.

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