WIN THE INTERNET. TODAY.
A strategic online marketing plan is the most important element of your marketing initiative.
For business owners who are tired of feeling like they are getting nowhere, and no leads are coming in to their business, Dotcom Design can step in to help. With our services in online marketing and online advertising, Davenport business owners are able to get their name out there, gain new leads, and expand their business through the use of the internet. So what exactly is online marketing and online advertising and is it actually useful? This is one service that Davenport businesses should be utilizing in order to create a more lucrative business.
STATISTICS AND MORE
There has been plenty of research don’t when it comes to online marketing and online advertising. Davenport business owners may be surprised to see how well that this service can help grow and expand their business. Here are just a few key points to remember when considering services from Dotcom Design.
- Online marketing generates 3 times as many leads as traditional marketing. However, it costs 62% less. This means you spend less money to bring more customers in. This in and of itself shows that online marketing and online advertising is a great business decision for any company.
- Companies are starting to catch on to the lucrative nature of online marketing, Davenport businesses included. In fact, somewhere around 71% of business owners intend on increasing their digital market expenses in the coming years in order to continue gaining exposure on the internet.
- Social media and web development teams are important to a company, and more and more people are seeing this. 78% of companies now have hired teams that are dedicated solely to social media management. This provides fresh content for customers and allows them to read information and learn new facts about the products surrounding the company.
When hiring a company to help you with online marketing, Davenport business owners should hire a professional, such as Dotcom Design, to help with their online marketing and online advertising. As it stands, about half of all business are using online marketing and online advertising in the wrong ways, making it ineffective as a business strategy.
PPC (Pay-Per-Click) / Search Engine Marketing
This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?
SEO (Search Engine Optimization)
Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.
Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.
CHOOSING DOTCOM DESIGN
Dotcom Design is dedicated to providing the very best online marketing Davenport has access to. With our strategic planning, you can garner more attention on the web, gain more clients, and create maximum exposure for your company. For those who are interested in learning more about online marketing and online advertising, it would be beneficial to you and your company to give Dotcom Design a call and see what we have to offer. With Dotcom Design, we help grow your business with you.