Your Guide to Using YouTube Videos for Search Engine Optimization

Dotcom Design

18 Mar,2020

If you are trying to master search engine optimization for your business, it is critical to master all aspects of it as soon as possible. One of the most important elements you may not have tried out yet is the use of YouTube videos. You simply cannot get anywhere in SEO without knowing how to make the best YouTube videos possible and integrating them properly in your website.

YouTube is the Second-Most-Searched Engine

While Google is your most important SEO site to consider when creating content, YouTube is second place on the market. And its not even second place by a minor amount. There are people who’s entire career revolves around making videos for this platform, finding an audience, and getting funding for their content via sites like Patreon.

Therefore, if you create videos for your website and put them on YouTube, you are increasing the chances that your site will be found by others. Videos also add a sense of professionalism to your site, particularly if you take the time to polish them up and make them shine.

Quality, Not Quantity, Is Key

You’ve probably seen YouTube creators who put out hundreds of videos every year as a way of snagging as much ad revenue as possible. That might work for that type of structure, but it isn’t appropriate for SEO. You want to focus on quality, not quantity by:

  • Using high-quality production values
  • Integrating great music
  • Showcasing real information that your customers can use
  • Keeping your videos informative, fun, and efficient

You aren’t necessarily trying to get a lot of YouTube attention with your video, but it does help to increase your SEO if you do. For example, your videos should be about 5-10 minutes in length (no more or less) to attract a maximum amount of viewers and to trigger YouTube’s algorithms.

Embedded Videos Add Authority

While you are making your videos, you should be finding good places to integrate them throughout your site’s pages. That’s because embedded videos on your website create more authority. People will watch your videos and use the information to help make a buying decision.

And later, when they are trying to remember your video and search for it using keywords you integrated throughout your article and video, they will find it. After finding it, they can share it with friends and increase your SEO spread even further. It’s a win-win.

Getting Help When You Need It

If you think that video sounds like a great way to improve your search engine optimization, you need to get started with it as soon as possible. There are thankfully many ways that you can create high-quality videos to emphasize your services and make your SEO even better than it was before. Don’t forget to focus on creating content that your customers can actually use. In this way, you not only improve your SEO but make your customers more happy.

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