Why Identifying Your Audience is Key to Social Media Marketing Success

In this world of online marketplaces, it is critical to master the subtle art and techniques behind social media marketing. If you don’t take this process seriously, you run a serious risk of losing out to your competitors. And one of the most important ways for you to stay ahead and to avoid losing ground is to identify your audience and to cater your marketing to them.

What is a Social Media Audience?

A social media audience is the the group to whom your marketing techniques are designed to appeal. They should be the core group of potential customers who make up your potential business. Trying to market to people who aren’t interested in your product is a huge mistake that too many companies make, particularly when utilizing social media tactics.

For example, if you manufacture wheelchairs or other mobility tools, your audience is likely going to be older individuals who need help moving after a stroke or an accident. Trying to use hip, edgy, or ironic marketing technique is a huge mistake. That’s because your core audience is likely not going to understand these methods or simply find them inappropriate.

On the flip side, companies who are trying to market to youth audience or those in the millennial age group are usually trying to tape into a somewhat offensive, flippant, and humorous style. Millennials are very harsh about marketing techniques and rarely fall a victim to them. As a result, you’ll need to adjust your social media techniques to suit their personal tastes and unique needs.

How Do You Identify an Audience?

There are several critical questions that you need to ask yourself before identifying a marketing audience for your social media. These questions are fairly basic but give you a good idea of the type of people who are going to respond to your social media:

  • What are you selling?
  • Who is likely to want it?
  • Where can they buy it?
  • When is it available?
  • Why is social media your best marketing method
  • How are you going to use social media?

You should then tweak what type of social media you use to attract a specific audience. For example, older people are more likely to use Facebook than any other type of site. However, younger audiences are turning more to Instagram and Tumblr for their social media needs. Once you know which site you should focus on for your marketing methods, you can then adjust your techniques to ensure that you reach the best possible group.

Still Confused By Social Media?

If you are still baffled by how to maximize your social media marketing, it is a good idea to contact us about your concerns. We can help you sort through your options here and make it easier for you to find a marketing plan that accentuates your social media and which helps you succeed in an often complex, difficult, and dense marketplace.

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