Just as with any other area in marketing, there is a specific psychology behind web design. Many companies don’t use this as effectively as they should, choosing to design their websites in the way that they like rather than what actually works to help market their product or service. The psychology behind web design is far more important than most business owners realize. While your personal style will naturally factor into your website, there are a few key points that users will look for before they even begin to browse it. Here are a few key items that potential customer and clients will subconsciously (and consciously) notice about your website.

  1. Is the website safe?
  2. What emotions do the colors invoke in the viewer? (sad, amused, warm, excited)
  3. Is the website the right place for them?
  4. Are there clear and appropriate choices?

All of these are decided upon and factored into your viewers opinion of your site within seconds. However, there are a few important subconscious details that are far more important than you think. They are

  1.  Color
  2.  Attitude
  3.  Composition

The Color Pallet
The…

Just as with any other area in marketing, there is a specific psychology behind web design. Many companies don’t use this as effectively as they should, choosing to design their websites in the way that they like rather than what actually works to help market their product or service. The psychology behind web design is far more important than most business owners realize. While your personal style will naturally factor into your website, there are a few key points that users will look for before they even begin to browse it. Here are a few key items that potential customer and clients will subconsciously (and consciously) notice about your website.

  1. Is the website safe?
  2. What emotions do the colors invoke in the viewer? (sad, amused, warm, excited)
  3. Is the website the right place for them?
  4. Are there clear and appropriate choices?

All of these are decided upon and factored into your viewers opinion of your site within seconds. However, there are a few important subconscious details that are far more important than you think. They are

  1.  Color
  2.  Attitude
  3.  Composition

The Color Pallet
The subject of color psychology could go on for pages and pages, and is a fascinating topic in itself. However, for the sake of time, we will quickly break down the importance of your websites color pallet and what you should and shouldn’t be doing with it.

1.    Branding

Your brand likely has a color scheme to it already, and it is important to use this in your web design. Don’t have a color scheme for your brand? Start brainstorming and pick one or two colors that go well together and that you really like.

2.    Industry

Whether you are in IT, green business, retail, and more will depend on what color scheme you choose for your website. For example, blue color schemes tend to go well with IT companies while earthy colors are a great fit for a green business.

3.    Competition

Analyzation of your competition is key in order to make sure you get the best color scheme possible. While you can follow their lead, opting for a subtle variation of the color scheme they already have, you could branch out and set yourself apart from the pack by creating your own unique color scheme. Analyzing your competition is where things get a little touch and go, so be careful with this one.

Your Website’s Attitude

Attitude is everything when it comes to business, life, relationships, you name it. Your website is no different, so deciding on what type of “attitude” your website will have is crucial. The main question you should ask yourself is

What attitude does our company have? How are we viewed by our clients?

This will help be the driving factor towards creating the right web design for your company. One of the most disastrous things that a company could do is use an attitude that doesn’t fit with their audience base or the reputation of the company. If you need to have something really stand out, then you can use something a bit “off tune” from your company.

1. Voice: This is the language and tone of your website, content, and call to action.

2. Brand: Colors, Images, and styles all need to be in harmony with your specific brand.

3. Values: What are your values? Make sure that your web design matches them.

Web Design Composition

While one of the most overlooked areas of web design is the websites composition, it can make a huge difference on web performance. In fact, the way you arrange your information can have such a huge impact on if your viewers take action and the will not act on what they don’t see.
1. Contrast

Use color contrast appropriately. For example, use light elements on dark backgrounds to really gain user attention.

2. Spatial Arrangement

Use different rules such as leading lines, rule of thirds, and foreground/background to make the viewers eyes go where you want them to.

3. Balance

Our brains love balance, so using symmetry and asymmetry is important to leading your viewer’s eyes to areas you want them to go to. Used correctly, you can set something slightly off balance to gain more attention to it, just don’t overuse that element.

As you can see, there is so much that goes into your web design. Creating a website that is user friendly, appealing, and keeps your user engaged can be a difficult process, but with the right web developer it is simple. Web design is now one of the most important marketing tools a company can have, so don’t take this subject lightly.

What We Do

Our team helps business owners to flourish, and to achieve their goals, through world class branding, web design, & digital marketing. We equip our entrepreneurs with the strategic plan, and tools, necessary to have the business they have always dreamed of having.

Testimonials

Tony Gray

D&R Pest Control

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If you are thinking of using Dotcom Design I would tell you to not think too hard.

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D&R Pest Control

John, Pat & Katie

IBI Scientific

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Our sales have been going up, our orders have been going up, online sessions have been going up!

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IBI Scientific

Jeff Dill

Jeff Dill Real Estate

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I think what makes Dotcom Design different is their people. Their people are really, really great.

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Jeff Dill Real Estate

Dr. Amin

Chiro Today

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I shouldn't tell anyone about Dotcom Design so I keep them all to myself!

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Chiro Today

Allison Krivachek

Hydrangea Bloom

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We went from having a website that no one even saw because it wasn’t functional to it being of the main drivers of our business success. Dotcom Design hit it out of the park!

Allison Krivachek

Hydrangea Bloom

Lindsey Mills

Mills Custom Homes

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Since we launched our brand has gotten more attention than ever before. We are constantly getting compliments on our logo, website, and digital marketing. It’s been 3 months since we launched and we are already extremely close to hitting our goals for the entire year.

Lindsey Mills

Mills Custom Homes

Nate & Janene King

Nate & Janene King

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Dotcom Design significantly increased our web traffic resulting in new leads on a daily basis which in turn has increased revenue. They built us a website that is on track with our brand.

Nate & Janene King

Nate & Janene King

Brian Ophoff

Stonegate Custom Homes

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Dotcom Design increased web business 10x and I have a 90% closure rate because the leads generated are serious buyers, which drastically decreases my risk.

Brian Ophoff

Stonegate Custom Homes

Logan Jenkins

Jenkins Chiropractic

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In one word; results. I have worked with numerous agencies over the last 8 years, some very well-known ones, and none of them have been able to make as much progress as Dotcom Design. It’s obvious they care about the businesses they work with.

Logan Jenkins

Jenkins Chiropractic

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