Types of Online Advertising

Although there are numerous free ways of promoting your business online, with the stiff online competition, you should invest in some paid online advertising methods. In fact, online advertising Des Moines has become lucrative for small and medium sized businesses with any size budget. Here are different types of online advertising that you should try for your business.

Display Ads

Display Ads are a form of Pay-Per-Click PPC online advertising found on web pages rather than Search Engine Results Pages (SERPs). They can appear on any location of a page. They work by placing banner ads on certain websites that are relevant to your business website. Also, you can target a specific audience with these online advertising.

Search Engine Ads

Getting your business to appear on the first page of search engines is very challenging yet rewarding. However, it’s quicker to appear on these pages by using search engine Ads also referred to as Search Engine Marketing (SEM). In other words, you shortcut the complex SEO channel and do paid search advertising by bidding certain keywords that you want your site to rank for. You will be competing with other bidders for that golden spot on SERPs. You can hire an established online advertising Des Moines company to do the right keyword bidding for you.

Facebook Ads

Facebook has over two billion users. If you design your ads properly on Facebook you can get more engagement and impressions. Moreover, Facebook will guide you in every step of designing a Facebook Ad on the Ads manager. It’s prudent to work with an online marketing Des Moines company that has a team of experts who understand how to use Desktop Feed, Mobile and Desktop Sidebar Feed in advertising your products or services.

These types of online advertising have their pros and cons. Therefore, you should do some split testing to see what works best for your website before implementing it for long-term. Hiring a team of professional internet marketers from a reputable online marketing Des Moines company will save you a lot time and stress.

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