WIN THE INTERNET. TODAY.
A strategic online marketing plan is the most important element of your marketing initiative.
One of the best online tools that a company can use to help grow and expand their business is online marketing and online advertising. Dubuque business owners have seen huge increases in their profit through the services offered by Dotcom Design. When it comes to ensuring that your business gets more web traffic and makes sure it gets noticed on the web, no company does it better than we do. With strategic plans that help to boost your ranking in the search engine and promote your name across new channels to help grow a larger customer base, Dotcom Design is there for you every step of the way.
ONLINE MARKETING: THE RIGHT BUSINESS CHOICE
When it comes to online marketing, Dubuque business owners often wonder if it is worth it. Studies have shown that not only is the investment worth it, with online marketing, Dubuque businesses are able to grow their outreach by leaps and bounds. Here are a few numbers that studies have found over the years that support online marketing and online advertising as a valuable business tool.
- Many business owners think that online marketing works for only specific types of businesses. It doesn’t matter if you are a service provider, product provider, or a manufacturer, online marketing can benefit your business in huge ways.
- Online marketing is taking off quicker than most business owners can keep up with, which is why it is important to hire a company who specializes in online marketing. Dubuque business owners should take heed of this. 75% of people surveyed actually believe that online marketing has grown more in the last 2 years than in the last 50.
- Mobile matters. Approximately 87% of internet users currently have smartphones, which means that your business can be in the palm of their hands at any given time. Use this to your advantage and let Dotcom Design help.
These are just a few quick numbers that show the benefit of utilizing a company that specializes in online marketing. Dubuque business owners should take recognition of this in order to grow their customer base and business.
PPC (Pay-Per-Click) / Search Engine Marketing
This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?
SEO (Search Engine Optimization)
Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.
Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.
WHY DOTCOM DESIGN?
When you choose Dotcom Design for your online marketing, Dubuque residents are able to expand their business and web outreach. Don’t get left behind in today’s ever changing web development world. Give us a call here at Dotcom Design and see how we can help you with all of your online marketing and online advertising needs.