WIN THE INTERNET. TODAY.
A strategic online marketing plan is the most important element of your marketing initiative.
When it comes to spreading the presence of your company across the web and getting your name in front of hundreds of thousands of people, few methods work better than online marketing and online advertising. Cedar Rapids business owners know the importance of online marketing and what it can do for their company’s revenue and growth. Gain new customers and get your company’s name out in the public eye by creating a huge web presence with our services in online marketing and online advertising. Cedar Rapids businesses grow when Dotcom Design manages their online marketing and online advertising campaigns.
There are many reasons that business owners should partake in online marketing and online advertising. Cedar Rapids companies, however, often go about this the wrong way. In fact, about half of all business who use online marketing do so incorrectly, resulting in fewer leads. When done properly, there are some amazing results that can occur from online marketing, Cedar Rapids business owners should recognize the following:
- When using online marketing correctly, businesses generate three times as many leads and, in doing so, it costs about 62% less than traditional methods. Not only do you generate more income and leads, you save money in the process. Overall, it’s a win win!
- Online marketing is taking the business world by storm, so it’s important to stay on top of current trends. As of 2015, around 71% of business owners intend to use online marketing. Cedar Rapids business owners should follow suit in order to stay on top of the game.
- Currently, 78% of companies have dedicated social media teams. Hiring a team to create monthly blogs and new content can be one of the best strategies that a business employs. This helps bring constant, fresh content to potential customers and not only markets your products and services but helps you to educate your customers about your company and the products you provide (and why they need them).
With online marketing and online advertising, Cedar Rapids business owners are able to get their name out to the public and get their websites in front of thousands of users via the web.
PPC (Pay-Per-Click) / Search Engine Marketing
This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?
SEO (Search Engine Optimization)
Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.
Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.
WHY DOTCOM DESIGN?
When you hire Dotcom Design for your online marketing and online advertising, Cedar Rapids business owners are able to grow and create new leads by getting their online presence in front of thousands of users. For those who are interested in growing their business, creating new leads and expanding their customer reach, Dotcom Design is the right company for all of your online marketing and online advertising needs.