WIN THE INTERNET. TODAY.
A strategic online marketing plan is the most important element of your marketing initiative.
Making lucrative business choices is at the heart of every successful business. With more and more companies turning to social media and high tech websites to reach customers, online marketing and online advertising is an important part of any company business strategy. So what exactly is it and how does it help to reach more customers? We can explain it here but Dotcom Design simplifies the process by offering the best online marketing Cedar Falls businesses could need.
KEEP IT SIMPLE: THE FACTS
When it comes to online marketing, Cedar Falls business owners should know the importance and huge impact this service can have for their company. By utilizing services that focus on online marketing and online advertising, your company can grow in ways you never thought possible. There are a variety of reasons that companies may want to utilize online marketing and online advertising. Cedar Falls business owners realize that
- Without the proper resources, online marketing is often used incorrectly. In fact, 50% of companies who attempt to use online marketing without a strategy fail and cause major losses to their net income. A company, such as Dotcom Design, can help businesses use online marketing to their benefit, gaining new customers and expanding their outreach.
- Successful companies have chosen to utilize social marketing and website development teams. 78% of companies are now utilizing social media and marketing teams to help expand their online marketing. Cedar Falls business owners have seen this success rate and are turning to companies to help them get their name in front of thousands of website users.
- More companies are making room in their budget to include online marketing. Cedar Falls business owners have recognized that in 2015, 71% of companies have expanded their budget to include this service to help grow an maximize their profits.
Overall, gaining attention on the web is a huge deal in this day and age. Companies who choose to invest in online services and marketing have seen huge increases in profits. With Dotcom Design, your company can succeed in online marketing. Cedar Falls business owners have seen major success with online services provided by our skilled and educated company.
PPC (Pay-Per-Click) / Search Engine Marketing
This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?
SEO (Search Engine Optimization)
Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.
Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.
WHY DOTCOM DESIGN?
When you choose Dotcom Design for your online marketing and online advertising, Cedar Falls business owners see huge increases in their income. We specialize in getting your name out to web and mobile users to help increase your chances of gaining new customers. Interested in learning more? Give us a call! We are happy to discuss our online marketing and online advertising and other website services for you and your business. Let’s grow together.