Acquiring a new customer costs between much more than it costs to retain the customers you already have. If you have been in business for a while, then you probably know this. What you may not know is how to keep the customers you do have. While there are many excellent customer retention strategies, the following three are among the most effective.

Create Customer Loyalty

Customers who are enrolled in a rewards program generate more sales than non-enrolled customers. These programs reward loyal customers by offering them discounts and first access to sales and other deals. Customers begin to think better of your business because of the deals you offer, and less of other businesses that won’t offer similar things.

Rewards program offerings can include point-of-sale coupons, frequent flyer miles, dedicated customer service lines or VIP lounges and other perks. Judging from how successful rewards programs created by airlines and by coffee shops, like Starbucks, it’s easy to see why so many businesses use them.

Be True to Your Values

Forming core values can increase retention rates, and increasing retention rates can increase your profits. Here’s how. Think about companies that have…

Acquiring a new customer costs between much more than it costs to retain the customers you already have. If you have been in business for a while, then you probably know this. What you may not know is how to keep the customers you do have. While there are many excellent customer retention strategies, the following three are among the most effective.

Create Customer Loyalty

Customers who are enrolled in a rewards program generate more sales than non-enrolled customers. These programs reward loyal customers by offering them discounts and first access to sales and other deals. Customers begin to think better of your business because of the deals you offer, and less of other businesses that won’t offer similar things.

Rewards program offerings can include point-of-sale coupons, frequent flyer miles, dedicated customer service lines or VIP lounges and other perks. Judging from how successful rewards programs created by airlines and by coffee shops, like Starbucks, it’s easy to see why so many businesses use them.

Be True to Your Values

Forming core values can increase retention rates, and increasing retention rates can increase your profits. Here’s how. Think about companies that have a great deal of customer loyalty, like Apple. One of the company’s core values is to remain aspirational, which allows the company to be constantly innovating their products. These products include computers that are resistant to viruses and smartphones with amazing capabilities.

People love these products because they know they can count on them and because these products solve problems that consumers didn’t even know they had. This sort of customer response is possible because Apple remains loyal to its values, and as a result, people continue to buy up each new product when it comes out.

Good Employees

Many employees feel expendable. As a result, they aren’t engaged with customers. Customers can feel this. It’s a much different experience to get help from someone who knows the business and who wants to be there than it is to be helped by someone who is just biding their time. Your employees are your first line of defense against customer loss. Make sure you treat them well. Your customer retention will improve as a result.

Losing customers costs you big bucks. Replacing them costs even more. That’s why it’s so critical that you create a solid customer retention plan. Companies who implement customer retention plans enjoy having a loyal customer base and a healthier bottom line than companies that don’t.

To make sure you can attract and retain customers, you’ll need a good marketing plan. Contact us to learn more about how your marketing plan can be more effective.

What We Do

Our team helps business owners to flourish, and to achieve their goals, through world class branding, web design, & digital marketing. We equip our entrepreneurs with the strategic plan, and tools, necessary to have the business they have always dreamed of having.

Testimonials

Tony Gray

D&R Pest Control

Quote

If you are thinking of using Dotcom Design I would tell you to not think too hard.

Tony Gray

D&R Pest Control

John, Pat & Katie

IBI Scientific

Quote

Our sales have been going up, our orders have been going up, online sessions have been going up!

Katie Swoboda

IBI Scientific

Jeff Dill

Jeff Dill Real Estate

Quote

I think what makes Dotcom Design different is their people. Their people are really, really great.

Jeff Dill

Jeff Dill Real Estate

Dr. Amin

Chiro Today

Quote

I shouldn't tell anyone about Dotcom Design so I keep them all to myself!

Dr. Amin

Chiro Today

Allison Krivachek

Hydrangea Bloom

Quote

We went from having a website that no one even saw because it wasn’t functional to it being of the main drivers of our business success. Dotcom Design hit it out of the park!

Allison Krivachek

Hydrangea Bloom

Lindsey Mills

Mills Custom Homes

Quote

Since we launched our brand has gotten more attention than ever before. We are constantly getting compliments on our logo, website, and digital marketing. It’s been 3 months since we launched and we are already extremely close to hitting our goals for the entire year.

Lindsey Mills

Mills Custom Homes

Nate & Janene King

Nate & Janene King

Quote

Dotcom Design significantly increased our web traffic resulting in new leads on a daily basis which in turn has increased revenue. They built us a website that is on track with our brand.

Nate & Janene King

Nate & Janene King

Brian Ophoff

Stonegate Custom Homes

Quote

Dotcom Design increased web business 10x and I have a 90% closure rate because the leads generated are serious buyers, which drastically decreases my risk.

Brian Ophoff

Stonegate Custom Homes

Logan Jenkins

Jenkins Chiropractic

Quote

In one word; results. I have worked with numerous agencies over the last 8 years, some very well-known ones, and none of them have been able to make as much progress as Dotcom Design. It’s obvious they care about the businesses they work with.

Logan Jenkins

Jenkins Chiropractic

Loader
WORK WITH US
Scroll