When it comes to marketing, small business owners know that traditional marketing isn’t going to cut it anymore even with a brick-and-mortar location. However, simply having the opportunity to market through digital means isn’t enough to make it a success. Here are three simple suggestions on digital marketing for small business owners looking to put together an effective advertising campaign.

SMART Marketing

SMART marketing stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Crafting this goal-setting strategy is incredibly important for small business owners seeking to stay competitive. In other words, SMART is the way to find out if you’re going to reap a positive ROI. This approach to marketing forces you to dig deep and examine every aspect of the decisions you’re making. It not only measures goals but also provides a realistic timeline for reaching certain numbers. Moreover, it tells you whether or not you can even afford to get there.

Good Communication

Just because your business isn’t primarily online, it does not mean you’re going to be out-marketed by the digital companies. Small businesses can absolutely thrive in the digital space. The key, however, is to maintain meaningful and constant communication with your…

When it comes to marketing, small business owners know that traditional marketing isn’t going to cut it anymore even with a brick-and-mortar location. However, simply having the opportunity to market through digital means isn’t enough to make it a success. Here are three simple suggestions on digital marketing for small business owners looking to put together an effective advertising campaign.

SMART Marketing

SMART marketing stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Crafting this goal-setting strategy is incredibly important for small business owners seeking to stay competitive. In other words, SMART is the way to find out if you’re going to reap a positive ROI. This approach to marketing forces you to dig deep and examine every aspect of the decisions you’re making. It not only measures goals but also provides a realistic timeline for reaching certain numbers. Moreover, it tells you whether or not you can even afford to get there.

Good Communication

Just because your business isn’t primarily online, it does not mean you’re going to be out-marketed by the digital companies. Small businesses can absolutely thrive in the digital space. The key, however, is to maintain meaningful and constant communication with your customers. Consumers will place you on the same platform as other companies, and thus expect the same level of service. It is paramount that you set up communication channels in order to meet their expectations. There is a number of ways to do this – through onsite content, social media pages, and search engine ranking.

Search Engine Optimization (SEO)

Your sales pitch and overall design may be looking great, but if nobody comes across it, it might as well have been for nothing. The reality of the internet is that those with the best SEO keywords and interactions will rank higher on any search engine. If you want your small business to thrive in the digital world, you will need to familiarize yourself with SEO as much as possible.

Expert Advice on Digital Marketing for Small Business Owners

Running a small business can be difficult without the right marketing strategies. Through the use of digital marketing, however, success is achievable. Therefore, we strongly recommended that small business owners understand the demands of digital marketing before investing too many resources into it.

If you’re ready to propel your business even higher through digital marketing, contact us today to learn more about how we can help!

What We Do

Our team helps business owners to flourish, and to achieve their goals, through world class branding, web design, & digital marketing. We equip our entrepreneurs with the strategic plan, and tools, necessary to have the business they have always dreamed of having.

Testimonials

Tony Gray

D&R Pest Control

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If you are thinking of using Dotcom Design I would tell you to not think too hard.

Tony Gray

D&R Pest Control

John, Pat & Katie

IBI Scientific

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Our sales have been going up, our orders have been going up, online sessions have been going up!

Katie Swoboda

IBI Scientific

Jeff Dill

Jeff Dill Real Estate

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I think what makes Dotcom Design different is their people. Their people are really, really great.

Jeff Dill

Jeff Dill Real Estate

Dr. Amin

Chiro Today

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I shouldn't tell anyone about Dotcom Design so I keep them all to myself!

Dr. Amin

Chiro Today

Allison Krivachek

Hydrangea Bloom

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We went from having a website that no one even saw because it wasn’t functional to it being of the main drivers of our business success. Dotcom Design hit it out of the park!

Allison Krivachek

Hydrangea Bloom

Lindsey Mills

Mills Custom Homes

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Since we launched our brand has gotten more attention than ever before. We are constantly getting compliments on our logo, website, and digital marketing. It’s been 3 months since we launched and we are already extremely close to hitting our goals for the entire year.

Lindsey Mills

Mills Custom Homes

Nate & Janene King

Nate & Janene King

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Dotcom Design significantly increased our web traffic resulting in new leads on a daily basis which in turn has increased revenue. They built us a website that is on track with our brand.

Nate & Janene King

Nate & Janene King

Brian Ophoff

Stonegate Custom Homes

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Dotcom Design increased web business 10x and I have a 90% closure rate because the leads generated are serious buyers, which drastically decreases my risk.

Brian Ophoff

Stonegate Custom Homes

Logan Jenkins

Jenkins Chiropractic

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In one word; results. I have worked with numerous agencies over the last 8 years, some very well-known ones, and none of them have been able to make as much progress as Dotcom Design. It’s obvious they care about the businesses they work with.

Logan Jenkins

Jenkins Chiropractic

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