WIN THE INTERNET. TODAY.
A strategic online marketing plan is the most important element of your marketing initiative.
When business owners look for the next best way to get the name of their company in front of potential customers, they turn to companies who specialize in online marketing and online advertising. Iowa City business owners have trusted Dotcom Design for this highly lucrative task because we know exactly what it takes to make sure your name gets out there in front of hundreds of thousands of potential customers. So, what exactly is online marketing and online advertising? Iowa City residents have been asking this question for years and Dotcom Design is here to tell you.
A LUCRATIVE BUSINESS STRATEGY
What better way to market and advertise for you company than through a portal that reaches millions of users daily? This is the importance and value of online marketing and online advertising. Iowa City business owners know that getting their company onto the screens of millions of users is the best way to grow their customer base and increase their visibility on the web. For online marketing and online advertising, Iowa City trusts Dotcom Design.
There are seemingly endless benefits to online marketing and online advertising. Iowa City business owners should know a few key facts.
- In 2015, online marketing generated 3 times the leads than traditional marketing. However, it costed an astonishing 62% less.
- Around 28% of marketers reduce their budget through advertising by switching to digital marketing. Not only is it less expensive than traditional marketing, it reaches more customers making it a sound business decision.
- Dotcom Design can help with your online marketing and online advertising, especially because half of all companies utilizing digital marketing do so without a plan. An online marketing plan can be the most useful tool your online business can have, but it needs to be used appropriately.
There are many more benefits. Iowa City business owners have been taking advantage of these with the help of Dotcom Design. Jump on board and start growing your business with our online marketing and online advertising services today.
PPC (Pay-Per-Click) / Search Engine Marketing
This is one of the purest forms of marketing available. A business owner has the ability to establish two distinct sets of parameters; call them A & B. Parameter A is a list of keywords. You can pick as many or as few keywords as you would like. Parameter B is a geo fence. An example of this would be a 15-mile radius around your business. In order for your ad to trigger, someone would then have to go to Google, search for a keyword you have picked, and then be inside of the geo fence you have created. Your ad will show up for free, and the only time you spend money is if someone then proceeds to click on your ad, and at that time they are either directed to your website or prompted to call you through their mobile device! Did I mention you also get the pick the budget? How much better can it get?
SEO (Search Engine Optimization)
Search Engine Optimization is the process of tailoring web content to help increase exposure of your website. Overall, it is a strategy that is used long term and has many factors to ensure that it is a successful tool. Architecture, internal and external links, on-site content, and keyword research are just a few things that go into an SEO service.
Yahoo, Bing, and Google are great places to place your online display ads. You can even utilize an engaging ad where customers can interact with it. This allows you to put advertisements out there for your company and also learn about your customers through their interaction with these rich media ads. This works by gauging the interest in your products and offers visuals for potential customers to learn more about the services you offer. In today’s busy digital world, online marking is a crucial part of a business’s success. Give us a call here at Dotcom Design and discover the solutions we have to helping your business become successful on a budget.
WHY DOTCOM DESIGN?
When you choose Dotcom Design for your online marketing, Iowa City businesses are able to grow in whole new ways. We take your business and present it to the public in a whole new light. By placing your business in front of potential customers, you have the ability to grow your business by leaps and bounds. Give us a shot and experience the success that other businesses have seen by utilizing our online marketing services.