CONTENT IS KING
We will create a strategic marketing approach focused on creating and distributing valuable, relevant, engaging, and consistent content.
Managing the content of your website is one of the key parts, and most crucial element, of maintaining a website that will not only bring future clients in but allows them to interact with your company in a more personal way. At Dotcom Design, we specialize in content management, content creation, and content marketing better than any other web development company in the business.
So, what exactly is content marketing? Content marketing is a strategic business plan that helps connect users to your business through valuable, relevant, and consistent content. In turn, this attracts and retains your key audience and, overall, creates a profitable customer action.
The overall goal of content marketing is to retain and attract customers. By creating consistent content that is not only relevant, but highly valuable and customized to your company, you can enhance and develop new relationships with your customers. It isn’t a one stop service, either. Content marketing is a continuous process that focuses on your marketing strategy as well as owning media, not just renting it.
Content marketing isn’t a sales technique. It is a method to communicate and interact with your customers, allowing them to gain a better understanding of who your company is, what your company provides, and what they can expect when utilizing your services. It is a method of information delivery to educate (not pitch) your customer on the services you provide and then allowing them to choose for themselves. When done properly, content marketing can be a very effective business tool. By delivering constant, relevant, and engaging content, business owners will be rewarded by ongoing customer loyalty and business.